Ascend Bible
How Ascend Bible Drove $1.50 CPIs and Doubled Trials in Just 2 Weeks with Superscale
Ascend Bible partnered with Superscale to overcome high CPMs and costly creator-led production in the Bible niche. Within two weeks, they tripled install rates and doubled trial start rates, while cutting CPI to $1.50. By replacing expensive ambassadors with AI UGC ads, they unlocked sustainable growth with high-performing, on-brand content.
3x
Install rate after replacing creators with Superscale within 2 weeks
2x
Trial Start rate after replacing creators with Superscale within 2 weeks
$1.50 CPI
Cost Per Installment > 30% lower compared to Industry benchmarks
About Ascend Bible
Ascend makes growing in faith accessible, engaging and effective by providing personalized Bible study experiences that meet believers wherever they are in their spiritual journey. The founding duo launched in January 25 and started their paid marketing with Superscale to ensure their content reaches the right audience with strong performance.
The challenge
Reaching faith-based audiences on TikTok isn’t easy. The Bible niche comes with sky-high CPMs, and while a few creatives had viral potential, organic traction quickly fell flat; comments calling out “AI content” and TikTok’s fast-scroll culture made it nearly impossible to sustain results.
Long-form talking ads were the only format that worked, but they came with a heavy price tag: higher creator costs, longer production cycles, and constant content management. Ascend needed a smarter way to keep the power of long-form ads, while cutting down cost, time, and complexity.
How they used Superscale
The team turned to Superscale for both organic TikTok and paid Meta ads, where performance was strongest. Within the first 30 ads, 20% became winning creatives. By tapping into Superscale’s 300+ characters, 20+ languages, and effortless duplication, they scaled fast with just small tweaks like swapping characters.
Superscale’s AI UGC solution made high-quality, scalable content simple, and solved their cost and time challenge. From a single base idea, the team could generate multiple on-brand variants: Swapping hooks, lines, b-roll, characters, and captions, then exporting instantly. Longer speaking-character ads were pushed live on Meta the same day, delivering immediate results in both cost efficiency and user growth.
Ascend quickly realized that organic TikTok required a different approach. What worked on Meta, longer talking ads, didn’t translate to TikTok’s fast-paced algorithm. With Superscale, they covered both: instantly generating shorter, hook-driven demo ads for TikTok, creating up to five at a time, and scaling speaking-character ads for Meta.
Results achieved with Superscale
By replacing expensive, time-consuming ambassadors, and all the manual work of searching, negotiating, contracting, aligning, and approving, with AI UGC ads, Ascend unlocked a new level of scalable content creation, cutting costs and saving time while driving rapid user growth.
Key Results:
CPI: $1.50 per creative, 32% under CPI benchmarks
Install Rate: +3x improvement of installments within 2 weeks
Trial Start Rate: +2x improvement of trial start rate within 2 weeks
CPT: Down to $10 per trial well below benchmarks in high-LTV niches such as religion
Superscale enabled Ascend Bible to replace ambassadors at a fraction of the cost, while unlocking multiple ad formats tailored for both organic and paid content.
