Superscale vs. Arcads
Superscale vs Arcads: The Comparison
Superscale is the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes.
AI has changed ad production. While previously brands would have to host an expensive production day, coordinate with influencers, and pay big bucks for it, they nowadays can use tools like Superscale or Arcads to generate these influencer videos within minutes.
Here's how Superscale and Arcads compare on the most important dimensions to generate quality ads for your brand:
Comparison Summary
Superscale is built around proven templates, helping you move fast, scaling what works without needing to be a prompt engineer. You’ll stand out with deep customization, unique branding options, team seats, and access to all features across all plans.
Arcads also offers speaking characters, but full customization and higher-quality results are locked behind the €200+ plans.
If your goal is to systematically produce high-performing, brand-specific ads; from research and inspiration to creation, collaboration, and export, Superscale is the clear choice. If you already have finished concepts and simply need a way to generate straightforward videos, Arcads can be a fit.
The Positioning of Superscale vs. Arcads
Before we dive into the details...
While both Superscale and Arcads operate in the AI content and marketing space, they actually take pretty different approaches to solving the problem.
Think of Superscale as the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks.
Arcads, on the other hand, can be one specific tool in your creative toolkit. They focus on AI video and image generation featuring real and AI influencers who speak your desired script into the camera. It's just one piece of most content pieces that go live, but they do it really well.
Because of these different philosophies, it's hard to do a perfect 1:1 feature comparison. Still we tried our best to highlight the differences as objectively as possible! We'll walk you through what each does best so you can figure out which approach fits your workflow and goals.
Feature Comparison at a Glance
Feature
Superscale
Arcads
Deep Dive: Content Creation Capabilities
For this comparison, we focus on the key steps in a marketer’s workflow:
Creative Ideation
Ad Creation Process
Review, Share, Export & Launch
Creative Ideation
Both platforms give you flexibility in how you create ads; but there’s a key difference.
Superscale starts where great ads actually begin: creative ideation. Inside the platform, you can explore trending formats, track competitors, and follow inspiring brands to see what’s working right now using the competitor researcher.
Instead of starting from a blank page, you get direct inspiration for concepts and campaigns, and you can move instantly from insight to execution by replicating high-performing ads and building from there.
Arcads takes a different approach: the creative ideation process happens outside the platform. You typically arrive with a ready-to-use concept, idea, and script; then jump straight into generation.
Ad Creation Process
Both platforms share a similar structure and interface, offering a clean, visual workspace where users can browse, organize, and manage creative assets, images, videos, and AI actors within a project-based system.
The key difference lies in how ads are created:
Superscale starts earlier in the workflow. During onboarding, the platform automatically extracts your brand assets from your app, Shopify store, or website URL. Products, brand visuals, and app screenshots are instantly imported and stored, no manual uploads required.
Superscale's Onboarding
Superscale's Brand Analysis
Once inside the platform, you can filter and select templates tailored to your niche. With a single click, Superscale generates ads in minutes, automatically customized to your unique selling proposition.
Superscale Templates (portion)
Arcads Templates (all)
Arcads follows a different workflow, despite a similar UI. You begin by selecting the type of asset you want to create (Talking Actor, Video, or Image) and only then does the creation begin.
From there, everything is manual: you prompt the video concept, write or paste the script, and upload your brand assets before you can hit generate.
This approach gives you control at the execution stage, but requires you to arrive with a fully formed creative direction.
Superscale Ad creation UI
Arcads Ad creation UI
Superscale provides tailored templates for mobile apps, ecommerce, and SaaS / web apps, covering every core ad component, from hook creation and CTAs to B-rolls and talking-head ads. All elements can be combined, refined, and polished seamlessly within the built-in video editor.
Arcads, on the other hand, offers a set of tools that function more as standalone features rather than as part of a fully integrated workflow. While not deeply embedded into the ad creation process, these tools can still add value in specific use cases, such as unboxing for b-rolls, skin enhancement or background removal, when they align with your needs.
Review, Share, Export & Launch
Superscale brings collaboration, feedback, exporting, and asset management into one unified workspace. Download ads optimized for Meta, TikTok, or any other platform with a single click. From the full-screen ad preview, use the Resize feature to instantly generate aspect-ratio variants and export statics in all common formats.
Arcads is similarly organized into projects and uses a folder structure comparable to Superscale’s. However, team collaboration is limited to the highest-tier plan, making it less accessible for all users. Generated assets are available for instant download, but only in the original generation format, most commonly 9:16, with no built-in resizing or multi-format export options.
Pricing Breakdown
Pricing Philosophy
Both Superscale and Arcads use a credits-based pricing model. The key difference is in what’s included and how much value you get per credit.
Superscale: Transparent pricing from $99 to $399/month with no hidden costs on your ads. Even the starter plan includes full branding, customization options, and the ability to create custom characters and voices. On average, you’ll pay under $10 per speaking character ad, plus you get access to many additional ad formats and variations.
Arcads: Pricing starts at €100/month for the Starter plan and scales up with Creator and Custom tiers. At entry level, you get access to many natural AI actors, and AI reactions. The Creator plan doubles your video capacity and keeps the same actor and language library, while the Custom plan unlocks over 1000 actors, ElevenLabs voice integration, actor cloning, team collaboration, API access, and advanced ad performance guidance.
Arcads Pricing Plans
Why Pricing Matters for Creativity
With Arcads, the real power is unlocked only in the higher-tier plans, where advanced customization, scalability, and team collaboration become available. Superscale, on the other hand, provides full customization and flexibility right from the Starter plan, without restricting key features to premium tiers.
"Superscale’s proven templates, tailored to your specific use case across every format, ensure each credit is spent on ads built to perform."
So what's right for me?
Good question. We're obviously biased, but we think Superscale is a great choice for most people.
Both platforms let you create AI actors and speaking scenes for marketing, and they're both solid at what they do. The difference is scope. Arcads excels at one specific thing - speaking character videos - but that's just one piece of the content creation puzzle. You'll likely need other tools to build complete campaigns.
Superscale takes you through the entire journey. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks. With 70+ proven ad templates and no prompting required, you get instant value in one click.
But honestly, the right choice depends on how you work and what you prioritize:
