SumUp
How 'SumUp' scaled 120+ meta ads across 6 products in 8+ languages
What started as a 4-week test turned into 120+ Meta ads and a partnership since then. SumUp used Superscale to launch ads faster, reduce internal workload, and eliminate external feedback loops and communication overhead. Within two months, six teams, each with different products were using Superscale for weekly Meta launches and major campaigns like Black Friday, New Year promotions, and branded video ads.
120+
Meta Ads created
8+
Languages localized
6
Teams & Products covered
About SumUp
SumUp is a leading global fintech company committed to levelling the playing field for small businesses. Founded in 2012, SumUp is the trusted partner of over 4 million merchants in 37 markets, providing simple and affordable tools that help them manage payments, finance, and customer relationships.
The challenge
Traditional, linear marketing workflows made it difficult to test variations and produce ad creatives at scale. At SumUp, multiple content teams lost time and budget waiting on agencies, coordinating feedback, hiring videographers and editors, and managing on-site shoots. As a result, identifying winning creatives was slow, expensive, and time-intensive.
SumUp needed a faster, more efficient way to create high-converting ads at scale.
How they used Superscale
The SumUp team uses Superscale primarily for paid content on Meta and relied on Superscale especially when resources were tight and deadlines were approaching. Using Superscale, the Card Reader team launched 20 Black Friday ad assets within a single week, localized across 8 languages and 8 countries. With one-click translations and full AI-powered creative replication, scaling campaigns became effortless.
SumUps Card Reader team replicated ads across 8 languages (examples: UK; ES; IT)
Superscale wasn’t used only for Black Friday or New Year campaigns; branded videos were also produced with the platform. What previously required long, traditional production processes was replicated using Superscale, with different scenes and characters. As a result, the team created four new branded SumUp videos within a single week.
Results achieved with Superscale
By replacing traditional, linear marketing processes with AI-powered video ads, SumUp was able to scale campaigns faster, use resources more efficiently, and reliably meet tight deadlines during peak periods. Superscale enabled teams to move from idea to launch in days instead of weeks, eliminate production bottlenecks, and confidently roll out high-performing ads across markets, languages, and formats; all within a single paid marketing workflow.










