Lila
How Lila cut Meta Ads CPI by 2× in 2 weeks with Superscale AI UGC
Lila leveraged Superscale to rapidly scale content creation for Meta ads and TikTok, doubling efficiency within two weeks. Brand-safe AI UGC creators enabled quick iterations across 25+ accounts, accelerating insights and content optimization.
4x
Creatives per week from 5 to 20 test per week
2x
CPI reduction in two weeks
+6x
Cost Per Trial reduction from $30 down to $5
About Was kann ich essen?
Lila AI is the AI-powered perimenopause nutritionist helping women 40+ achieve sustainable weight loss, ease fatigue, and cut cravings with science-backed guidance. The small founding team launched in January 25 and runs a multi-account short-form strategy to reach “over-40” audiences.
The challenge
Despite the right instincts, creative throughput and coordination were capping results. Producing enough testable assets each week meant creator back-and-forth, slow approvals, and rising costs.
Multiple agencies suggested CPI had already hit a floor for this audience. Lila needed a way to make more ads and testing angles that speak to real peri-/menopause moments, without increasing headcount or budget.
How they used Superscale
The team uses Superscale for both their paid Meta ads and organic TikTok content and started producing at a pace their small team could actually sustain. They scaled organic creatives across 25+ TikTok accounts, testing 6+ proven formats (talking head, slideshow, text-wall, product-in-hand, multi-scene, etc.) and a library of 300+ brand-safe AI UGC characters in 7+ languages. This let them speak to micro-audiences of women 40+ with the right tone, look, and message, without chasing new creators.
Lila’s growing TikTok network — scaled with Superscale
From a single base idea, the team would spin multiple on-brand variants in minutes inside Superscale, swapping hooks and lines, reordering clips, applying on-screen overlays, adjusting captions, and publishing in one flow. Those creatives are used for TikTok and Meta placements in the same day, giving Lila many shots on goal and fast insights on what moved installs.
Lila's product and content works hand in hand: a simple, repeatable creative that ties a user action, tracking habits, nutrition, or progress to a meaningful moment in a woman’s health journey. Then, they test different angels of the same concept to quickly learn what truly resonates and scale winning creatives with meta ads.
Results archived with Superscale
By replacing expensive, slow traditional production with AI UGC ads, Lila scaled their content creations in ways previously out of reach.
Key Results:
+2x improvement of CPIs down to $1.4
+6x improvement of CPT down to $5 per trial
Cost per creative cut 5-10X: From $50–$100 per ad down to just $10 per creative
+300% more creatives per week with the same lean team
5× faster production speed, freeing time for other priorities
Superscale made it possible for Lila to achieve performance marketing at scale, on brand, at a fraction of the cost, with no agencies or creators required.
