Superscale vs. MakeUGC
Superscale vs. MakeUGC: The Comparison
Superscale creates viral-ready TikToks and Reels for any product in under 5 minutes
To scale to millions of users, viral marketing isn’t just a nice-to-have anymore — it’s table stakes.
That’s why founders and marketing teams are turning to tools like Superscale and MakeUGC to generate user-generated content (UGC)-style videos for TikTok, Instagram, and Reels. These tools promise rapid turnaround, high-performing content, and the flexibility to iterate at speed.
But how do they stack up against each other? Let’s break it down.
Comparison Summary
While MakeUGC excels at batch-generating identical scripts for multiple characters thanks to its focus on that specific task, Superscale stands out with its ability to handle diverse ad formats, support complex creative design through chat-based collaboration, and offer a seamless end-to-end workflow - from initial concept to final publication.
The Positioning of Superscale vs. MakeUGC
Before we dive into the details…
While both Superscale and MakeUGC operate in the AI content and marketing space, they actually take pretty different approaches to solving the problem.
Think of Superscale as your all-in-one ad studio – it’s built to take you from that very first spark of a creative idea to a fully polished, multi-format ad ready to publish. Everything from hook writing, video styling, actor customization, and voiceovers happens all from one place.
MakeUGC, on the other hand, zooms in on one very specific task: generating speaking avatars that read your script. It’s a focused utility, and it does that one task well—especially if you want to batch out the same script across many different characters.
Because of these contrasting approaches, it’s hard to do a straight 1:1 comparison—but we’ve done our best to highlight meaningful differences so you can decide which tool better suits your workflow.
Feature Comparison at a Glance
Look, we built Superscale, so we’re not exactly unbiased. But we’ve done our best to be honest about what our users really care about — and how MakeUGC stacks up on those same fronts. Take it with a grain of salt, but hopefully it gives you a useful starting point.
Feature
Superscale
MakeUGC
Deep Dive: Content Creation Capabilities
Content creation used to be very time-intensive. Now AI content creation platforms like Superscale can generate various content formats within minutes. To make this comparison meaningful, we’re focusing on the two main content types that both Superscale and MakeUGC offer:
Speaking Character Videos – avatars speaking your script
Physical Product UGC Videos – showcasing a product from an uploaded image
Let’s see how they compare:
Speaking Actor Videos
Perfect for testimonials or UGC product reviews
Superscale: You can build fully customizable AI actors—down to their voice, emotion, clothing, environment, and gesture style. These actors can become your brand’s recurring persona across campaigns, creating consistency and recognizability. With your own and a wide range of realistic characters you can then generate them speaking any script with full flexibility on their voice, tone, speed and emotions.
MakeUGC: Make lets you choose from a pre-built roster of actors across different age groups and demographics. Their big strength? You can batch-generate the same script spoken by 10, 20, or more avatars all at once. Each clip can be up to 500 characters (around 40 seconds), and the quality and rendering speed are comparable to Superscale.
Generated with Superscale
Physical Product UGC
Show off your product in a lifestyle setting without a shoot
Superscale: Use this as a standalone feature or integrate it into a larger ad workflow. Just upload a product image and describe the vibe you're going for using the chat interface - something like “on a bathroom counter with soft lighting.” Superscale then generates a photorealistic video with a character referencing or using your product. It looks like it was shot on a smartphone, with natural proportions and clean scene integration. You can instantly layer in on-screen text, product descriptions, or links right inside the editor.
MakeUGC: Upload your product photo along with a prompt, and MakeUGC will generate a new character in a scene that includes your item. Once the character is created, you can then use it in a speaking video like any other avatar. It’s straightforward, but you’ll need advanced prompting skills to not break the first character generation and from there you’ll have less control over visual accuracy, gesture dynamics, and product placement during the video.
Generated with MakeUGC
Generated with Superscale
Deep Dive: Product Features
Creating great content is only half the battle. Therefore Superscale include additional features that help marketers work smarter, not harder, by automating the repetitive stuff that eats up your time every day. MakeUGC on the other hand only includes the generation step.
Post Scheduling & Content Calendar
Make sure the content goes live & at the right time
Superscale: You can directly schedule and post your created content through a native integration to TikTok. Importantly, it is also possible to just push content to your drafts to smoothen the flow of adding music and publishing manually to please the TikTok algorithm. You can add multiple accounts and see an aggregated view of all your planned content.
MakeUGC: No functionality available
Team Collaboration
Working directly with your team
Superscale: You can invite up to 15 team members to collaborate with.
MakeUGC: 3 team seats available only with the highest plan.
Competitor Analysis
Content Variations
Test different approaches to find what works
Superscale: Create multiple variations of the same concept through a conversational workflow. Use the chat as your creative co-pilot to rapidly test different hooks, backgrounds, and messaging, iterate, compare, and pick the winner fast.
MakeUGC: No functionality available
Editing Capabilities
Fine-tune your content after creation
Superscale: Full timeline editor with drag-and-drop functionality. Think CapCut built right into the platform. Give your ad the customization it needs, and make precise cuts and adjustments without switching apps.
MakeUGC: No functionality available
Pricing Breakdown
Pricing Philosophy
MakeUGC: Starter plan looks affordable, but the value is thin: limited formats, minimal customization, and only five video generations included. You’ll likely need to upgrade sooner than expected—so costs add up fast.
Superscale:Transparent pricing from $99 to $399/month with no hidden costs on your ads. Even the starter plan includes full branding, customization options, and the ability to create custom characters and voices. On average, you’ll pay under $10 per speaking character ad, plus you get access to many additional ad formats and variations.
Why Pricing Matters for Creativity
With MakeUGC, the real power is unlocked only in the highest plans, where advanced customization, scalability, and team collaboration become available. Superscale, on the other hand, provides full customization and flexibility right from the Starter plan, without restricting key features to premium tiers.
So what's right for me?
Great question. And while we’re obviously a little biased, we’ll lay it out straight.
Both Superscale and MakeUGC help you create fast, AI-powered content featuring avatars and UGC-style formats. Where they differ is depth and flexibility.
MakeUGC is great if you’re looking for one specific outcome: multiple talking-head videos of different people saying the same thing. If that’s your use case, and you want to batch them all in one go, MakeUGC is likely a strong fit.
But if you need more than just a single talking-head format, if you want to experiment, build campaigns, test different hooks, showcase products visually, and generate finished ads, not just pieces - Superscale is designed for that full journey.
