Was kann ich essen?
How 'Was kann ich essen?' Hit #1 on the Android Charts With Viral Superscale Ads
Was kann ich essen? used Superscale to boost organic growth on TikTok and Instagram, producing 70+ AI-generated UGC ads in just three weeks. The small three-person team achieved over 7M views on Instagram, alone on TikTok 10M views, +80K likes, and a 3x increase in daily app signups. They reached #1 in Germany’s “Food & Drink” category with Superscale content, all while cutting production time to minutes.
3x
Revenue increase within a week
3x
Daily Sign Ups
#1
Android Charts Food & Drink
About Was kann ich essen?
Was kann ich essen? is a smart recipe app, part of NatiMate GmbH, designed to help users cook with ingredients currently for sale at German supermarkets. The AI-powered platform lets users save recipes directly from social media and highlights which ingredients are currently on offer - combining weekly deals with personalized recipe organization.
The challenge
With only a three-person team, content production quickly became a bottleneck. The app had launched just a few months earlier (in March 2025), and like many early-stage teams, they faced the dual challenge of scaling fast while managing limited resources. Maintaining a consistent social media presence was essential for awareness; yet not everyone felt comfortable being in front of the camera.
With a tight budget, creating UGC content in-house was the most accessible option, but it came with its own limitations in volume, variety, and creative freedom. The team needed a way to produce more engaging, testable assets without adding headcount or compromising authenticity.
How they used Superscale
The team uses Superscale primarily for organic content on TikTok and Instagram, combining strong hooks with quick product demos. Each creative follows a similar structure but features different characters tailored specifically to the German market.
In just three weeks, they produced over 70 ads directly within Superscale, publishing consistently across TikTok and Instagram. By iterating around proven hooks, they built trust and relatability through familiar, everyday moments and authentic storytelling.
Was kann ich essen? Reached >77k overall likes — achieved with Superscale
Each new creative built on what already worked, reinforcing social proof and audience connection while maintaining a steady posting rhythm their small team could sustain. Superscale enabled them to test variations fast, learn what resonated, and stay visible with minimal production effort.
Results achieved with Superscale
By replacing traditional creator-based content with AI-generated UGC ads, Was kann ich essen? unlocked a new level of content scalability and creative freedom.
While paid ad testing is still in early stages, the team has already seen outstanding results organically.
Key Results:
>17M Views on Instagram and TikTok
>2M Views on a single IG UGC-style hook + product demo video
80k likes on TikTok alone
Generated 3x additional revenue within a single week
3x increased Daily app signups during the viral period
Reached #1 in the “Food & Drink” category on Android
With a lean team of just three people, the ability to ideate and produce engaging, high-performing UGC videos in minimal time has been a major unlock; enabling performance at scale, on-brand, and creator-free.
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